This is one of the best FF films I've seen, and I've seen a lot.
The main character is filming a survival guide documentary in the Montana forests, and it starts off bright and cheerful. The lead is great as Bailey Rhodes. He seems like a well-rounded character; a bit cocky, nerdy, and almost childishly innocent. This is especially true when he first encounters hostility.
I think it's intentionally funny having him slowly contradicting his own advice, and his refusal to acknowledge that he's lost. Instead he's merely momentarily 'disoriented'.
As the film progresses the story becomes increasingly more unnerving, especially as the protagonist is likeable. There's a brilliant practical effect near the end that left an impression on me. Due to some stunning shots and the overall atmosphere of the setting, this is a film I'd watch again.