YouTube’s “Adpocalypse” has had a dramatic effect on the revenue streams of some YouTube-based operations, and a channel that has been hit particularly hard is now making a legal challenge to the world’s top video site. James Sweet and Chuck Meré, the Arkansas-based creators behind the Zombie Go Boom channel, have sued YouTube in hopes of revealing the mechanics of the company’s brand safety algorithms.
The story leading up to Sweet and Meré’s lawsuit begins in March 2017, when several brands pulled advertising from YouTube after learning that some spots had been automatically attached to videos promoting terrorism and hate speech. In response, the video site improved its safeguards by making it easier for brands to avoid pairing their ads with risky content types.
That action seems as if it has appeased brands, but it had an unintended effect as well. Some creators complained that their channels...
The story leading up to Sweet and Meré’s lawsuit begins in March 2017, when several brands pulled advertising from YouTube after learning that some spots had been automatically attached to videos promoting terrorism and hate speech. In response, the video site improved its safeguards by making it easier for brands to avoid pairing their ads with risky content types.
That action seems as if it has appeased brands, but it had an unintended effect as well. Some creators complained that their channels...
- 7/17/2017
- by Sam Gutelle
- Tubefilter.com
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