The first time in my life I have ever been excited about a documentary! To find someone to be motivated by the truth and not by corporate dollars has been a refreshing journey to see. Director Aaron Biebert and his crew have traveled the world seeking the truth about a new industry. Can it really save lives or is it the newest evil? Why is this new industry so controversial? If it is a live saving tool like so many claim, why are governments around the world scrambling to ban it? Who's paying the lobbyists who campaign against it? If the issue is to get people to quit smoking, why are so many health organizations against this? An eye opening experience to hear the truth from around the world! I just may have to start watching more documentaries!