This is Brian Ward's first of three 48 Hour Films that take an insider's look into the film industry. The second, "Introducing Dwayne Browning," focuses on the cinema experience and the third, "The Meaning of Christmas," is his love letter to home media.
In real life, Jenna Busch is an entertainment journalist and has been called a "reporter Barbie." She suggested the line during the table read of the script on the morning of the production.