Exclusive: Ajit Thakur, CEO of Eros production banner Trinity Pictures, talks about developing stories for the two biggest audiences in the world.
Despite sharing a border, China and India have always been two separate universes when it comes to the film business, each with their own production industries, star systems and distribution networks, and precious little collaboration in between.
Executives on both sides of the Himalayas are aware that co-productions that work in both territories could potentially reach an audience of 2.5 billion people. And that official Chinese co-productions are exempt from the country’s quota system. But for many years, nobody could figure out how to make this happen. Chinese censorship, different working practices and the difficulties of matching star power from each side have thwarted previous attempts.
Then in 2014, the Chinese and Indian governments signed a co-production treaty, which prompted several new China-India collaborations – including Stanley Tong’s Kungfu Yoga, starring [link=nm...
Despite sharing a border, China and India have always been two separate universes when it comes to the film business, each with their own production industries, star systems and distribution networks, and precious little collaboration in between.
Executives on both sides of the Himalayas are aware that co-productions that work in both territories could potentially reach an audience of 2.5 billion people. And that official Chinese co-productions are exempt from the country’s quota system. But for many years, nobody could figure out how to make this happen. Chinese censorship, different working practices and the difficulties of matching star power from each side have thwarted previous attempts.
Then in 2014, the Chinese and Indian governments signed a co-production treaty, which prompted several new China-India collaborations – including Stanley Tong’s Kungfu Yoga, starring [link=nm...
- 10/3/2016
- by lizshackleton@gmail.com (Liz Shackleton)
- ScreenDaily
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