I saw this movie by accident, it was on the monitor as background filler in an airport frequent flier lounge in Sao Paulo. I wasn't very impressed with the technical aspects of the short, but I got to thinking about what the maker was trying to get across, the message. I think the movie has several messages, some very obvious and insultingly simplistic, and some a bit deeper. This short is a good analogy to what is occurring, and has been occurring in the Brazilian countryside for years. It has more to do with the "land reform" movement than anything else. The short uses urban poverty to explain rural politics. The red BMW represents the land that is being handed out to "the landless" (sem terra) in Brazil. Without agricultural loans, subsidies, tractors, the land is about as useful as a BMW to a favela dweler. Like the BMW, the landless peasant will only be able to use the land to meet an immediate need, and not the true potential of the "prize".
That's my take on it, FWIW.
That's my take on it, FWIW.