McLibel follows the path of two English activists who after speaking out against McDonald's notorious commercial practices, (and unlike fellow activists) refuse to bow to the corporate giant's formidable legal machine.
What has to be remembered is that it was McDonalds who initiated the legal action knowing, that Dave and Helen would not be allowed legal aid to defend themselves. At the Strasborg Court of Human Rights this unfair one sided draconian British legislation was recognised as being unfair, for the way it impeded their freedom of speech.
The two activists' greatest asset was that they had no assets and nothing to lose, as they literally just kept going. Both of them being uncharismatic actually lent them some charm, as the press were forced to focus fully on the issues unable to cash in on their personalities.
When it was all over the two heroes carried on with their humble lives, uninterested in cashing in on their success and seeking the limelight.
My favourite line from McLibel is Helen saying, "I'm actually starting to feel sorry for McDonalds now, all this negative publicity is helping out other Corporations such as Pizza Hut, and Burger King who are equally as bad if not worse than McDonalds"
What has to be remembered is that it was McDonalds who initiated the legal action knowing, that Dave and Helen would not be allowed legal aid to defend themselves. At the Strasborg Court of Human Rights this unfair one sided draconian British legislation was recognised as being unfair, for the way it impeded their freedom of speech.
The two activists' greatest asset was that they had no assets and nothing to lose, as they literally just kept going. Both of them being uncharismatic actually lent them some charm, as the press were forced to focus fully on the issues unable to cash in on their personalities.
When it was all over the two heroes carried on with their humble lives, uninterested in cashing in on their success and seeking the limelight.
My favourite line from McLibel is Helen saying, "I'm actually starting to feel sorry for McDonalds now, all this negative publicity is helping out other Corporations such as Pizza Hut, and Burger King who are equally as bad if not worse than McDonalds"