10/10
A Vip Movie! ****
2 March 2007
Both Rock and Doris are caught up in the VIP madness. Trouble is that no one knows what VIP actually is. You see that Rock made it all up to get Edie Adams off his back. Unfortunately, his "crazy" boss, Tony Randall, doesn't know this and as a result the hilarity begins.

Rock Hudson excelled in comedy roles when he would be imitating others so as to fool Doris Day. Remember Rex Stetson in another Rock and Doris film? As Jerry Webster, the advertising Casanova in this film, Rock gave a totally memorable performance. Doris plays Carol Templeton, a devoted advertising executive who can no longer stand losing accounts to Jerry, since he knows how to wine, dine and bed prospective clients.

The dialogue is crisp and riotous at best. Edie Adams as Rebel will make you laugh out loud with a darling southern accent. Jack Kruschen has his moments as the embittered chemist who can be bought. Interesting to note that both Adams and Kruschen appeared together the year before in "The Apartment." As is the case with this film as well, they weren't in any scenes together.

A romp in every sense of the word.
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