Review of Slogan

Slogan (1969)
7/10
hard French, good ideas
25 June 2007
Warning: Spoilers
Jane Birkin is English and mispronounces all of her r's in this movie. Still, her French is infinitely easier to understand than Serge's mumbling. They are cute together, although the plot of a doomed affair feels trite. The magic and music make the movie. Serge can make people and things vanish by snapping his fingers. This is analogous to the way he speeds up life and creates unbelievable situations in his commercials, like a man seducing a strange woman in a train-car by showing off his aftershave. This looks like it may have inspired Axe deodorant, which also has an off-the-wall French ad campaign.

The music is various clips of an instrumental version of the brilliant "Chanson de Slogan." He mixes this with a drumbeat, which eventually alternates phrases with the other song toward the denouement. Like in Je t'aime, moi non plus, the music stands out so much that I would have liked to have been enveloped in a larger number of melodies. These were enchanting though.
11 out of 12 found this helpful. Was this review helpful? Sign in to vote.
Permalink

Recently Viewed