5/10
GB make their play for the American market
31 March 2010
In the 1930s,Gaumont British,under their production head Michael Balcon,decided to have a go at breaking into the American market in a big way.There was of course already a tie up with Twntieth Century Fox who owned part of Gaumont British.However they formed Gaumont British Distributors of America.Alas like many a predecessor and also their successors,The Rank Organisation,they came a cropper.Many of GBs productions from 1934 till their demise in 1937 had American actors and stars.Given that Constance Bennett was just off the top of her career her salary must have been quite substantial aand obviously Montgomery wouldn't have come cheap.So this was a big budget film,not a low budget film by any means.The problem is that these films were still regarded as British on both sides of the Atlantic and that was a turn off for most audiences.It is not a bad film but it just resembles any other First World War film turned out at that time.There was a mini depression in 1937.Guamont British closed the Lime Grove studios,and went out of film production.They were eventually taken over by Rank.The studios were subsequently used during the war by Gainsborough,they were eventually sold to the BBC and there are now a block of flats on the site.The name Gaumont lived on in the name of the cinema chain.By some stroke of fate that last Gaumont was my local at Tally Ho North Finchley which closed in 1980.All other Gaumonts being rebranded as Odeons.So this film was made at the peak of the Gaumont British empire which was to close with the shutting down of my local cinema.
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