A nice setting on the Cote d'Azur, a delicious Audrey Tautou, a shy but sufficiently intriguing Gad Elmaleh and a good chemistry between them would be enough to make a comedy entertaining. And "Priceless" is indeed a pleasant French romance-comedy, let's add also some playful attitude, which remains playful till the end. The movie avoids too sappy scenes, and keeps up an enjoyable cheeky tone, with a consciousness of the nature of these relationships between wealthy men/women and their escorts, but wise enough to move the camera away when curtains are drawn or lights are turned off, simply because the mood of the picture has to remain lively, not serious, not even passionate. The ending is predictable, but it could not be otherwise, and you'll like also for its gentle and delicate progressing to that necessarily predictable finale. And if you look at dresses, well, you will fall in love with Audrey Tautou's splendid evening dresses...
