Cool It is a documentary about climate change. But before this sends anyone who has ever listened to five minutes of talkback radio running for the slowly-rising ocean, be aware that this is a doco with a difference. Here there are no doomsayers; no scare tactics; just one man and his quarter-trillion dollar plan to fix not only climate change, but many of the world's most urgent issues.
This one man is Bjorn Lomborg, author of The Skeptical Environmentalist and world betterment maverick. His unique approach to the issue of global warming, in which he shoots down almost every public policy on the issue in preference of rationality, has earnt him equal parts admirers and demonisers.
The film excels in its biting criticism of the Western and developing world's approach to the problem. Lomborg doesn't argue that we aren't doing any good, but rather that we are not maximising our return on the social good generated per dollar spent. He deconstructs and demolishes projects like 'Earth Hour' and the 'cap and trade' scheme (similar in nature to Australia's freshly-implemented carbon tax) with an engaging tone that makes sense to even the most apolitical viewer.
Given the film's subject matter, it is only a matter of time before the inevitable comparisons to An Inconvenient Truth arise. Here, Lomborg, with the help of articulate talking heads from all over the world, picks apart the 'blatant scare tactics' used by Gore in a manner that is, if nothing else, an intriguing exposition on the behind-the-scenes agendas of documentary filmmaking.
The final third, in which Lomborg recruits scientists to justify the mechanics of his plan, can be occasionally hard to swallow, particularly if one's knowledge of physics ended on the last day of Year Nine. And yet, this late onslaught of high-level science only lightly sours what is a wholeheartedly thoughtful experience.
*There's nothing I love more than a bit of feedback, good or bad. So drop me a line on jnatsis@iprimus.com.au and let me know what you thought of my review. If you're looking for a writer for your movie website or other publication, I'd also love to hear from you.**
This one man is Bjorn Lomborg, author of The Skeptical Environmentalist and world betterment maverick. His unique approach to the issue of global warming, in which he shoots down almost every public policy on the issue in preference of rationality, has earnt him equal parts admirers and demonisers.
The film excels in its biting criticism of the Western and developing world's approach to the problem. Lomborg doesn't argue that we aren't doing any good, but rather that we are not maximising our return on the social good generated per dollar spent. He deconstructs and demolishes projects like 'Earth Hour' and the 'cap and trade' scheme (similar in nature to Australia's freshly-implemented carbon tax) with an engaging tone that makes sense to even the most apolitical viewer.
Given the film's subject matter, it is only a matter of time before the inevitable comparisons to An Inconvenient Truth arise. Here, Lomborg, with the help of articulate talking heads from all over the world, picks apart the 'blatant scare tactics' used by Gore in a manner that is, if nothing else, an intriguing exposition on the behind-the-scenes agendas of documentary filmmaking.
The final third, in which Lomborg recruits scientists to justify the mechanics of his plan, can be occasionally hard to swallow, particularly if one's knowledge of physics ended on the last day of Year Nine. And yet, this late onslaught of high-level science only lightly sours what is a wholeheartedly thoughtful experience.
*There's nothing I love more than a bit of feedback, good or bad. So drop me a line on jnatsis@iprimus.com.au and let me know what you thought of my review. If you're looking for a writer for your movie website or other publication, I'd also love to hear from you.**