5/10
"I love you now, I loved you when we first met, and even after you'd forgotten all the pain I've caused you and perhaps even forgotten me, I'll love you then."
15 June 2016
1977 brought the second attempt of Gene Wilder to produce, direct, write and star in another film. The World's Greatest Lover was a varsity effort by the new director to produce a piece based on a movie star in the 1920's. Gene Wilder stars with Carol Kane, and Dom DeLuise to tell the tale of a man who chases his dream of movie stardom by traveling to Hollywood answering the call for a search for the world's greatest lover. Sometimes, it takes traveling far from home to realize that you already have everything you could ever want.

Hollywood studio head Adolph Zitz (Dom DeLuise) is competing with the strapping, good-looking, Errol Flynn-esque star of another studio. Zitz decides to post a call asking for men across the country to come to Hollywood and audition for his film The World's Greatest Lover and become a star. Meanwhile, back home in Milwaukee working in a bakery, meek Rudy Hickman (Gene Wilder) dreams of being such a movie star and decides to travel with his bored and listless wife, Annie (Carol Kane) for the audition. All of his life Rudy has wanted to work in the movies and be a star, he daydreams of stardom so much he neglects his work and is unable to keep a job. Rudy ends up getting a screen test, and as his excitement builds with his dream getting closer to reality, his wife is sucked into the Hollywood lifestyle and attempts to have an affair with the famous screen actor Rudolph Valentino. Realizing that he is losing grip on the life he has in search of the life he longs for, Rudy must make the decision to leave his dream in his head, or risk losing everything to chase it.

What to say about The World's Greatest Lover, you can tell Gene Wilder was incredibly ambitious and wanted to become a director. Much like The Adventure of Sherlock Holmes' Smarter Brother, Wilder was unhinged in this venture and clearly does better starring in a film that he is not directing. He would have been better if deciding to continue directing not having a starring role in the film. The film starts out with a good premise, then loses its story with poor fluidity and wild performances from all actors involved. There were a few good gags, and it was a nice homage to classic silent cinema, but not much else shines in this film. The directing bug definitely bit Wilder, and clearly sucked too much blood. As much as I love Wilder as an actor and writer, he falters in the director's chair.
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