7/10
No surprises here, except for one
9 September 2019
All the points made in this documentary are good, but hardly anything we haven't heard before. There are many companies out there - not just Cambridge Analytica - who use our personal data to persuade us to do things we might not normally think of doing. We know that Facebook uses our behaviour on their platform to serve us ads they think will interest us. My wife can be sitting next to me, browsing a fashion site on her laptop, and on my Facebook feed ... within seconds ... an ad will pop up for that same company.

The surprise for me here is how completely unwilling to accept any accountability for their actions participants like Britanny Kaiser are. Like the scoundrel who claims they've done nothing illegal, while we're all shouting, "But you knew it was wrong!", Britanny and others don't feel they have anything to answer for.

It's also interesting to note the disproportionate number of reviews of this documentary on IMDB that rate it 1/10 and declaim against its bias. You might almost wonder if it were a coordinated campaign to discredit the views put forth that using personal data in this way breaks EU law - specifically GDPR - that is in place to protect All Of Us (not just liberals, people!) from precisely this kind of exploitation.

Just saying ...
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