This show may have been advertised as some kind of dark comedy or whimsical drama, but it appeals to a more philosophically inclined audience, so don't expect a ton of laughs or exciting moments.
The story deals with the inner struggles related to personal success and failure and explores the theme of identity crisis. It may appeal to viewers intrigued by these issues. More interesting than entertaining, but I found it quite compelling. Easily absorbed in short episodes and I would certainly watch more.